Design & Creative Thought Process
Our creative direction for Atsin India was grounded in the idea of clean design for clean water and air. We set out to establish a bold, unified brand identity that would resonate across both domestic and industrial audiences. The logo design was our starting point—a strong, modern visual that represents trust, technology, and purity. From there, the entire visual language was crafted to reflect the brand's commitment to quality and innovation in water treatment and air purification.
For the brochures, we took a two-pronged approach: the Domestic Brochure was designed to be lifestyle-focused—appealing to modern homes—with elegant layouts and smooth, flowing lines that mirrored the products' sleek designs. In contrast, the Industrial Brochure followed a more technical and utility-driven aesthetic. Clear grid layouts, robust product visuals, and feature-centric content allowed industries to quickly understand specifications and functionality. All content was developed to communicate confidently while staying accessible to both B2B and B2C audiences.
The website design further extended this identity into a responsive, user-centric platform. We created separate flows for domestic and industrial visitors, ensuring relevant information and navigation clarity. Product photography was done in-house to bring consistency, clarity, and real-world appeal to the visuals across brochures, websites, and digital assets. Additional collaterals such as the warranty card, standees, and marketing templates were developed to maintain visual coherence across every customer touchpoint.
This project was an end-to-end creative journey—from strategy and messaging to design execution—successfully transforming Atsin into a professional, trustworthy brand with a strong digital and physical presence in the water and air purification industry.
